Google Ads & On-Site SEO
Get Found. Get Seen. Get Results.
Your website is an important part of your business, but having a great-looking website isn’t enough if potential customers can’t find you.
At Off the Page Creations, we take a practical approach to search marketing. Rather than selling ongoing link-building or endless marketing activities, we focus on two things that can make a real difference:
Google Ads for immediate visibility and On-Site SEO to improve your website’s ability to be found in organic search.
Whether you need customers now, want to improve your website’s search foundation, or want both, we can create a plan that fits your goals and budget.
Google Ads Campaign
Ongoing Pay-Per-Click Advertising
Need results now?
Google Ads can put your business in front of people who are actively searching for the products or services you offer.
Unlike organic SEO, which takes time to build, paid search advertising can provide visibility as soon as your campaigns are running. We create and manage your Google Ads campaigns with your business, geographic area, keywords, and budget in mind.
Our Google Ads Management Includes:
- Google Ads account setup
- Keyword research
- Campaign and Ad Group creation
- Location targeting
- Ad setup and optimization
- Irrelevant search queries and negative keyword management
- Budget recommendations and management
- Campaign performance monitoring & optimization
- Performance reporting
The Benefits
Immediate Search Visibility
Get your business in front of potential customers who are actively searching for what you offer.
Precise Targeting
Target specific keywords, locations, and audiences to help your advertising dollars reach the right people.
Budget Control
Set a daily or monthly advertising budget and adjust your spending based on campaign performance.
Measurable Results
See how your campaigns are performing and make adjustments based on actual search and advertising data.
Who Is Google Ads Best For?
Google Ads is a good option for businesses that:
- Want to generate visibility quickly
- Need more leads or inquiries now
- Are launching a new business, product, or service
- Operate in a competitive market
- Want to target specific geographic areas
- Don’t want to wait for organic search rankings to develop
Please Note: Google Ads is an ongoing service and requires a monthly management fee. Your advertising budget is separate and is paid directly to Google. A credit card or other approved payment method is connected to your Google Ads account, and Google automatically charges your account for the advertising costs incurred.
On-Site Search Engine Optimization (SEO)
One-Time Website SEO Optimization
Improve the foundation of your website.
Search Engine Optimization doesn’t have to mean paying an agency month after month for link building, blog posts, or endless marketing activities.
Our On-Site SEO service focuses on the website itself.
We review your existing website, make appropriate SEO-related improvements, and provide recommendations for areas that require additional website work.
This is a one-time SEO service designed to improve the foundation of your website.
What’s Included?
Our On-Site SEO service includes a comprehensive review of your website to identify opportunities to improve its search visibility and overall effectiveness.
As part of the service, we will make appropriate SEO-related updates such as optimizing page content, rewriting content where needed, and making improvements to important search-related elements.
We will also review areas such as website performance, mobile usability, website structure, user experience, and accessibility.
Our On-Site SEO Service Includes:
- Keyword and search opportunity research
- Website traffic and search analysis
- Content review and rewriting
- Optimization of important page elements
- Image Alt text optimization
- Website structure review for SEO
- Website performance review
- Mobile-friendliness testing
- Website usability and user-experience review (UI/UX)
- Accessibility issue identification
- Overall on-site SEO analysis
Please Note: Major website changes or development work are not included in the standard On-Site SEO package. If our review identifies areas that require more extensive work—such as improving website speed, making a website mobile-friendly, restructuring the website, redesigning pages, or addressing accessibility issues—we will provide recommendations and can quote that work separately. No additional work will be performed without your approval.
The Benefits
Improve Organic Search Potential
Give search engines a better understanding of your website and its content.
Attract More Qualified Visitors
Optimize your website around the types of searches your potential customers are actually making.
Improve User Experience
Make your website easier to navigate, understand, and use.
Build Credibility
A well-organized, professional website can help establish greater trust with potential customers.
Reduce Reliance on Paid Advertising Over Time
Organic search traffic can complement your Google Ads campaigns and potentially reduce your dependence on paid clicks as your organic visibility improves.
Accessibility Review
As part of our website review, we can identify potential accessibility issues that may affect how some visitors use your website.
This service is intended to identify and point out potential issues. It does not include accessibility remediation, legal certification, or a guarantee of ADA compliance.
If you would like identified accessibility issues corrected, those changes can be quoted separately based on the work required.
Advanced Digital Marketing Package
On-Site SEO + Ongoing Google Ads Management
Get the Benefits of Both
Want immediate visibility while also improving your website’s long-term organic search potential?
Our Advanced Digital Marketing Package combines our one-time On-Site SEO service with ongoing Google Ads management.
We’ll first optimize your website’s search foundation and then manage your Google Ads campaign to help bring targeted visitors to your website on an ongoing basis.
This Package Includes:
On-Site SEO Optimization
Our complete one-time On-Site SEO service to improve your website’s search visibility, content, performance, usability, and overall search foundation.
Ongoing Google Ads Management
Professional campaign management, including keyword research, targeting, search query monitoring, budget recommendations, optimization, and performance reporting.
The Google Ads advertising budget is separate from our management fee and is automatically billed by Google to the payment method connected to your Google Ads account.
Why Combine SEO & Google Ads?
Get Visibility Now
Google Ads can put your business in front of potential customers while your organic search improvements take time to develop.
Build for the Future
On-Site SEO helps create a stronger foundation for organic search visibility.
Use Your Marketing Budget Strategically
Paid and organic search can work together to help you reach more potential customers.
Strengthen Your Online Presence
Improve your website’s SEO foundation while simultaneously bringing targeted visitors to it.
Which Service Is Right For You?
I Need Customers Now
Google Ads Campaign
If your priority is immediate visibility and generating leads or inquiries, Google Ads is the place to start.
Ongoing monthly service + Google advertising budget
I Want to Improve My Website
On-Site SEO
If your website needs an SEO tune-up and you want to improve your website’s organic search foundation without committing to ongoing SEO services, our one-time On-Site SEO package may be the right fit.
One-time service
I Want Both
Advanced Digital Marketing
Combine a one-time On-Site SEO optimization with ongoing Google Ads management for a complete search strategy.
One-time SEO + ongoing Google Ads management
Let’s Get Your Website Working Harder
You don’t necessarily need every digital marketing service available.
You need the right strategy for your business.
Whether you’re looking for immediate visibility through Google Ads, want to improve your website’s organic search potential, or want to combine both, we’ll help you determine what makes sense for your business.
Give us a call at 813-818-0682, 
toll free 1-855-WEB-GODS, or 
email us at steph@offthepagecreations.com.